Elevating the Sober Guest Experience
Zero-proof doesn’t mean zero value. Done right, alcohol-free programs are simple, profitable, and brand-enhancing.
More and more guests are choosing not to drink alcohol — whether for health, recovery, faith, or personal preference. Yet many venues still fall short in providing options that feel thoughtful and premium. A soda or a “virgin” drink isn’t enough.
That’s where I come in. I help restaurants, venues, and hospitality groups design zero-proof beverage programs that create memorable experiences, strengthen brand reputation, and drive profit.
Why It Matters
Guest Experience → Sober and sober-curious guests want to feel fully included, especially in premium spaces.
Profit Margin → Zero-proof cocktails often sell near cocktail prices while costing significantly less to produce.
Brand Alignment → A curated menu signals sophistication and inclusivity, reflecting well on your entire venue.
What I Offer
Zero-Proof Menu Design → Curated recipes using accessible, cost-effective ingredients.
Staff Training → Simple scripts and service language so staff can confidently upsell and engage guests.
Program Setup → Recommendations on syrups, mixers, and processes that fit your existing bar operations.
Pilot Demos → Onsite or virtual tastings to show how small changes can make a big impact.
My Perspective
As someone in long-term recovery, I understand first-hand the importance of being included in social spaces without alcohol. Combined with my professional background as a counselor, peer recovery specialist, and consultant, I bring both lived experience and practical expertise to help your venue succeed.