What is sober hospitality consulting?

Sober hospitality consulting helps venues design and implement alcohol-free offerings that feel just as premium as traditional cocktails. This includes menu development, staff training, and strategies to market zero-proof options effectively.

Why should my venue add zero-proof cocktails?

Because demand is growing — younger generations are drinking less, and sober-curious guests are everywhere. Zero-proof cocktails have some of the highest profit margins on a menu, often exceeding traditional cocktails, while also making every guest feel included.

Do mocktails really make money for businesses?

Yes. A crafted zero-proof cocktail can be sold at near-cocktail prices but costs far less to make. That means higher margins and stronger guest satisfaction — a win for both business and brand.

Can you train our staff to sell zero-proof drinks?

Absolutely. Upselling is already part of front-of-house culture. With the right scripts and training, staff can confidently suggest zero-proof cocktails to sober guests, designated drivers, or anyone looking for an alcohol-free option.

Do you only work with bars and restaurants?

No. I also consult with event spaces, corporate wellness programs, and community organizations. Anywhere people gather, there’s an opportunity to elevate the sober experience.